Welcome to the Apt. E Blog. This blog showcases our view points, questions and concerns we have, and general thoughts on the media production world, AI, and more.

Just a heads up, that we don't operate from a strong position on any topic. You may read articles here that may seem contradictory at times. This is by design because as we learn new things, our thought process and viewpoints change and we'd like to share those findings with you all to consider. So keep this in mind before you take to social media in response to anything we post.

All Posts

The Music Supply Chain

A few years ago, Adobe coined the term Content Supply Chain, applying a manufacturing-style motif to the world of content creation. The idea is that producing a single piece of content involves multiple stages, much like an automotive assembly line or consumer packaged goods workflow. Oddly enough, the same concept applies surprisingly well to music production. Sure, sometimes one person handles the entire process from start to finish. We all know at least one musician who wr

Amit Apte

May 295 min read

Is AI Generated Art Gross?

In today’s technology landscape, we’re constantly seeing headlines about AI taking jobs and rendering humans obsolete. Whether those predictions ultimately prove true or not, the disruption is already happening. Major companies like Amazon, Meta, and Oracle have all announced large-scale layoffs while simultaneously investing heavily in artificial intelligence. Large language models like ChatGPT and Claude are becoming remarkably effective at automating tasks that once requir

Amit Apte

May 284 min read